VIDEO: Nivea x Lil Wayne :: Love Hurts

WEDNESDAY, MARCH 3, 2010 – In the final days before reporting for his highly-publicized impending jail sentence, Grammy Award-winning, multi-platinum rapper Lil Wayne has been very busy, squeezing in as much work as he can before his 8-12 month sentence at Riker’s Island. His every move has been very well documented, from the 10 videos he shot with Young Money in one night, to his impromptu appearance alongside Young Jeezy during the Madison Square Garden stop of Jay-Z’s Blueprint 3 Tour on Tuesday (Mar 2).

The one thing that has yet to be reported was his last minute decision to appear in ex-girlfriend Nivea’s first video from her forthcoming fourth studio album Purple Heart



The clip for “Love Hurts,” finds Nivea revisiting the memories of an ended romance. As she walks through the house she once shared with her former love – played by Wayne – Nivea revisits the good times and bad.

Wayne agreed to appear in the video on just two days notice, appearing on set for close to two hours of the nearly 12-hour shoot, less than week before his scheduled sentencing.

With Wayne scheduled to start his sentence today (Mar 3), Nivea, the mother of Wayne’s three-month-old son, is one of the many artists offering words of encouragement:

“Wayne, I pray for your endurance during this difficult time. Know that your mind, heart, spirit and talent will prove to be stronger than the confinement of those walls.”

The “Love Hurts” video features a never before heard remix of the song, which was originally released on Valentine’s Day. Purple Hearts is due out in late Summer 2010.

Photos from the shoot:

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Written: Mar 3, 2010
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16 Responses to “VIDEO: Nivea x Lil Wayne :: Love Hurts”

  1. StraightFromTheA [SFTA] » “LOVE HURTS” ~ Nivea ft. Lil Wayne [OFFICIAL VIDEO + BTS PHOTOS] Says:

    [...] TheRemedyLLC   Comments [...]

  2. Nivea – Love Hurts Music Video Featuring Lil Wayne + Photos | Lil Wayne HQ Says:

    [...] to The Feed, and you can see some pictures from the video shoot after the jump [...]

  3. SekretK Says:

    I actually really like this video. His agreement to cameo in the video shows how he accepts responsibility for his poor decision making. Similarly, his openness to step up and take responsibility for gun possession on his tour bus; when in fact one of his entourage people could have. I’ve followed his career since before his time with Hot Boyz…of course, I can see a drastic change in his music; but, I truly think he is a genius in his own right…business, entrepreneurship, and lyrical creativity. There are demons he is privately dealing with that are catastrophized by the media’s negative portrayal and people’s poor ability to exemplify empathy for those in the celebrity limelight. (smh).

  4. Nivea – Love Hurts Music Video Featuring Lil Wayne + Photos | Lilwayne Video Says:

    [...] to The Feed, and you can see some pictures from the video shoot after the jump [...]

  5. Fashionfr33k's Blog Says:

    [...] FOR MORE PICTURE GO HERE [...]

  6. Video: Nivea "Love Hurts" starring Lil Wayne | Cmongood Music Says:

    [...] the good folks over at The Remedy LLC In the final days before reporting for his highly-publicized impending jail sentence, Grammy [...]

  7. Video: Nivea – Love Hurts « StereoCool Says:

    [...] Nivea’s upcoming album, Purple Heart, will be her first release since 2006’s Animalistic, which only saw a Japanese release. Photo courtesy of The Remedy. [...]

  8. MUSIC VIDEO: NIVEA – “LOVE HURTS” (w/ CAMEO FROM LIL WAYNE) | AtlantaStreetDreams Says:

    [...] Animalistic, which was only released in Japan. Check out some photos from the set below and more here. ( Photos: THE REMEDY [...]

  9. Find Dating » Blog Archive » Video: Lil’ Wayne Fleeing New York City with Nivea Says:

    [...] video sent to us by The Remedy LLC Read More (0) [...]

  10. Nivea - "Love Hurts" Music Video Co-Starring Lil Wayne | New Lil Wayne Says:

    [...] The “Love Hurts” video features a never before heard remix of the song, which was originally released on Valentine’s Day. Purple Hearts is due out in late Summer 2010. Shouts to the feed. [...]

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